Cape Town nabs first World Travel Market Africa

first_imgCape Town has put on its best autumn dress for the World Travel Market Africa, being held in the city for the first time this weekend. By Lorraine Kearney2 May 2014Tourism is big business, which means tourism conferences and exhibitions are also big business. It is at these that tour companies, destinations, and others in the industry market themselves to the world.The Tourism Indaba has been held in Durban each year since Pa fell off the bus. The next one runs from 10 to 12 May. And now there is a new kid on the block: the first World Travel Market Africa (WTM) is being held in Cape Town on 1 and 2 May, rounding off Africa Travel Week. It was preceded by IBTM Africa (Incentives, Business Travel & Meetings) and ILTM Africa (International Luxury Travel Market), all at the Cape Town International Convention Centre.Of course, the main WTM takes place in London annually. It’s a business-to-business event, and there are a bunch of people filling the huge exhibition hall at the CTICC. WTM Africa has exhibitors from 42 countries in Africa, America, Asia, the Middle East, Europe and the Mediterranean. Product categories range from the accommodation sector to the airline industry, destination management companies and many more, say the organisers.Local trends such as Mandela pilgrimage tourism, online and mobile developments that enable consumers to bypass traditional distribution methods, and responsible tourism are being explored.According to the UNWTO World Tourism Barometer, demand for international tourism in 2013 was strongest for destinations in Africa (+6%), as well as Asia and the Pacific (+6%). Africa attracted 3-million additional arrivals, reaching a new record of 56-million, reflecting the on-going rebound in North Africa (+6%) and the sustained growth of Sub-Saharan destinations (+5%). This year, regional prospects are strongest for Asia and the Pacific (+5% to +6%) and Africa (+4% to +6%).The show has brought a vacation vibe to the Foreshore. “You don’t need a holiday, you need Cape Town” is the Cape Town Tourism slogan. And perhaps the travel industry does not need to go anywhere else: between Cape Town and Durban, WTM Africa and Tourism Indaba, with a week in-between to enjoy the sights and sounds of the rainbow nation, this is a good place to be.last_img read more

Hold Your Horses: Microsoft Office Web Access Not Here Yet

first_imgThis morning, Microsoft announced the technical preview to Office 2010 to much fanfare. The most prominently touted aspect has been the Web access to the suite, which has been seen as Microsoft’s answer to the way Google, Zoho and others have dominated the SaaS market for office suites thus far. But what they didn’t tell you is that the browser-based version of Office 2010 will not be part of this technical preview, which will have its own release for which no date has been set. Microsoft’s own press release on the technical preview of Office 2010 focuses mostly on the Web access, which they describe as “lightweight” and “collaborative.” Microsoft made fairly clear that the technical preview is not a beta, and access is extremely limited. However, upon further probes by the likes of Om Malik and others, it turns out that only the desktop versions of Office 2010 are a part of the technical preview. Microsoft PR replied to Malik with this statement, confirming that Web Office will have a separate technical preview:Web applications are included in the technical preview milestone but not part of the technical preview program. They will have a separate technical preview later this summer. Related Posts steven walling Cognitive Automation is the Immediate Future of… 3 Areas of Your Business that Need Tech Nowcenter_img Massive Non-Desk Workforce is an Opportunity fo… IT + Project Management: A Love Affair Tags:#enterprise last_img read more

Peerset Says Forget Demographics, Advertise by Interest

first_imgTop Reasons to Go With Managed WordPress Hosting In an effort to help advertisers reach key consumers, Peerset is launching what it describes as a “psycho-graphic targeting tool.” Not unlike dating algorithms, Peerset’s targeting algorithm takes keywords and meta data from online profiles and matches them with relevant information. With dating sites, users receive recommendations on potential mates; with Peerset, users receive advertisements and deals on relevant products and services. Video life-streaming network is just one of the groups already reaping the benefits of this system. Said’s Director of Advertising Operations, Scott Newton, “Peerset gives’s advertisers the ability to target users in unique and powerful ways. The company enables to go beyond demographic targeting and target by user interests. Advertisers benefit from a higher response rate when ads are targeted to passions and interests.”In the past, marketers have centered campaigns on a specific demographic group. Clients define key stakeholder groups, like 18- to 35-year-old urban male techies, and marketers look for corresponding ad placement packages. With Peerset, stakeholders are targeted after a brand has already been audited. Peerset scrapes data from millions of sites, profiles and status messages and compiles a series of word clusters. While seemingly unrelated, Grey’s Anatomy, John Mayer and Starbucks coffee are clustered together simply because a large number of users have expressed interest in all three topics. These users might come from vastly different demographic groups, but their interests are the same. The system can then serve ads to them by matching general word clusters or by targeting specific users who have expressed an interest in one or more core concepts. Peerset operates on the belief that this interest-based targeting outperforms traditional demographic targeting. The service price varies based on a percentage of your ad buy. Says Peerset CEO, Mike “JB” John-Baptiste, “We’re betting on the fact that if you can find commonality in data, you can scale it and generate sales.” To try Peerset visit 8 Best WordPress Hosting Solutions on the Market Tags:#start#startups A Web Developer’s New Best Friend is the AI Wai…center_img Related Posts Why Tech Companies Need Simpler Terms of Servic… dana oshirolast_img read more