Is it time to buy into the Standard Life share price?

first_img The Standard Life (LSE: SLA) share price has languished over the past year. Including dividends to investors, the stock has returned -5% over the past 12 months. The company’s performance over the past five years has been even worse. The stock has underperformed the FTSE 100 by 8.4% per annum since 2015.Following this performance, many investors might have given up on the Standard Life share price. However, the company is currently undergoing some significant changes, which could result in an improved share price performance in the years ahead. 5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Change at the topSince Standard Life merged with Aberdeen Asset Management in 2017, some analysts have accused the company of lacking direction. Considering the performance of the Standard Life share price since the deal was completed, this doesn’t seem to be an unreasonable accusation. It looks as if the company is now committed to doing something about its underperformance. Standard Life is replacing chief executive Keith Skeoch with former Citigroup banker Stephen Bird. Analysts believe this signals a shift of strategy for the group. The new CEO has lots of experience leading businesses through periods of extreme change. He’s also overseen large mergers and acquisitions at previous organisations. This could be the start of a deal spree. That could have a significant impact on the Standard Life share price as the company returns to growth. For the past few years, the group has struggled to increase its bottom line as customers have withdrawn funds. Bringing new businesses into the fold could reduce this trend as it would give customers more options. Standard Life share price on offer? Unfortunately for income seekers, the change at the top could also mark an end to Standard Life’s generous dividend distribution. Analysts have been speculating that if the new CEO goes on an acquisition spree, he will cut the firm’s dividend to free up cash.As such, income seekers may be better off looking elsewhere for income. However, if the company can return to growth with acquisitions, even if it cuts its dividend, the Standard Life share price may produce high total returns for investors over the long run. Indeed, the company already looks deeply undervalued based on current analyst projections. City analysts believe shares in the business are worth as much as 315p. That’s an increase of nearly 20% from current levels. As such, despite the recent underwhelming performance of the Standard Life share price, now could be an excellent time for long-term investors to consider taking a position in the stock. Change at the top may lead to a significant business shake-up. This could help the company return to growth, which may lead to improving investor sentiment over the next few years.That would help reverse the company’s recent underperformance and may also provide headroom for management to increase cash returns to shareholders. Including the Standard Life share price in a diversified portfolio of shares could enable investors to benefit from this recovery.  Rupert Hargreaves | Sunday, 19th July, 2020 | More on: SLA Is it time to buy into the Standard Life share price? Simply click below to discover how you can take advantage of this. Enter Your Email Address Image source: Getty Images. Our 6 ‘Best Buys Now’ Shares See all posts by Rupert Hargreavescenter_img “This Stock Could Be Like Buying Amazon in 1997” Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. 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