Kiplinger Launches Content Channel to Attract HighCPM Audience Segment

first_imgPersonal finance brand, Kiplinger, has launched a new channel on its site called Wealth Creation that offers service-oriented content for consumers and financial planning professionals. The channel will combine existing content with new content produced by a stable of high-profile contributors, but the endgame is to build a community of professional financial advisor readers that advertisers will pay high CMPs to reach. Advertisers willing to pay CPMs of $50 to $100 to reach that market, says Harbrecht. That sign-in function is key—in Kiplinger’s case, users can sign in via email, LinkedIn or Facebook—because it provides the brand with a much more monetizable audience. At the login stage, visitors are prompted to check whether they’re a financial planner or advisor or neither. That information is collected into a database that Kiplinger can sell against. “The audience has to be modest, but it doesn’t have to be huge,” says Harbrecht.center_img The channel launched early June and has so far collected 2,500 registrations, without any promotion. To begin ad sales in earnest, Harbrecht says they’ll need to hit 15,000 to 20,000 registrations. “There’s a clear monetization strategy here,” says Doug Harbrecht, director of new media for Kiplinger Washington Editors. “The holy grail in the personal finance space is reaching financial planners and financial professionals for our advertisers.” Kiplinger partnered with Vestorly, an aggregation platform that automates content collection and allows users to sign in and organize content into a personalized library.last_img read more

NOW HIRING 10 New Job Openings In Wilmington

first_imgWILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Business Officer Manager at CareOneFull-Time Air Freight Warehouseman at Concordia International Forwarding CorporationFull-Time CNC Machine Operator at Stafford Manufacturing CorporationFull-Time Carpet Cleaning Technician at New England Carpet MasterPart-Time Retail Sales Associate at Cumberland FarmsFull-Time Product Manager (Neuroscience Discovery) at Charles River LabsFull-Time Regional Sales Specialist (Industrial Markets) at RigakuFull-Time Weekend Labor at Two Men And A TruckFull-Time Delivery Driver at Optima ShippingFull-Time Warehouse Sort Supervisor at Optima Shipping(NOTE: Wilmington businesses — Feel free to send me your job postings at wilmingtonapple@gmail.com.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 60 New Job Openings In Wilmington (Week of August 11, 2019)In “Business”NOW HIRING: 60 New Job Openings In Wilmington (Week of July 7, 2019)In “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”last_img read more

Khaleda denied bail lower court asked to dispose of her plea by

first_imgKhaleda Zia. File PhotoBNP chairperson Khaleda Zia could not secure bail from the higher court, in an arson case filed in Comilla in 2015.Passing the order, the High Court on Monday asked a Cumilla special judge court to dispose of her bail petition within 26 July.The HC bench of justice AKM Asaduzzaman and justice SM Mozibur Rahman heard the matter on Sunday and fixed Monday for issuing the order.On 17 July, Khaleda Zia filed a petition before the court seeking bail in the case.Khaleda Zia was implicated in the case following the death of eight people in an incident of the bomb attack on a bus at Jogmohanpur in Chouddagram of Cumilla during the BNP-led alliance’s siege on roads and highways on 3 February 2015.Two cases were filed against Khaleda in this connection.The former prime minister was sent to jail after a Dhaka court sentenced her to five years’ imprisonment in the Zia Orphanage Trust case.last_img read more

5 Tips From One Nontechnical Founder to Others

first_img Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Opinions expressed by Entrepreneur contributors are their own. As entrepreneur Marc Andreessen famously wrote in The Wall Street Journal a few years ago, “Software is eating the world.” Traditional businesses are being disrupted and everyone is talking about starting a new software-based business. Clearly an opportunity is out there, but founders with prior software experience have an advantage.For nontechnical founders with business backgrounds, the big challenge in starting a software company is navigating the technical part of the operation. From my vantage point as a nontechnical founder and as someone who has worked with many nontechnical founding teams, I can offer five tips to entrepreneurs who are short in tech skills but aiming to build a successful software business: Related: Avoid Loss in Translation. Put Developers and Creative Staffers on the Same Page.1. Target the right market. Nontechnical founders are typically businesspeople. Ideally they can leverage experiences and connections from their prior career to use in the new software business. If $1 million in theoretical revenue can be identified from existing connections, the company is well positioned. To pivot into a new industry, think big, but start small and choose a niche so as to have clear target customers to call on. 2. Assume that the company will be building software for a while.Building the software product for a company is not a project. It’s a journey. The organization needs the ability to respond to customers and continue to refine its product until it finds a market fit.Don’t start a software business unless a dedicated technical team can be kept running throughout the journey to make the product better each week. The more dedicated the technical team is to the long-term journey, the better.3. Start selling to prospects right away. In software, “build it and they will come” is not a reality. While the technical team is working on an product (which can take months), develop customers, That way when the product launches, business customers will be lined up.Use Powerpoint and mockups to demonstrate what the company is building and presell the product. Not only will it build the business faster, the founder will gain insight into what customers want to use and are willing to pay for. Remember: The product will never be done so don’t wait to start selling.Related: Turning the ‘Challenges’ of Being a Woman in Tech Into Opportunities  4. Stay focused on strengths.Given that a founder needs to be focused on finding customers for the product, avoid the temptation of trying to control the decisions of the technical team. Give the team clear guidance and let the team work on the solution.Assuming that  the technical team is experienced, be a good listener, collaborate and build trust. Be a product visionary without specifying every detail. Now get back to selling.5. Build maneuvering room for the business to stay alive.Time flies when a startup is being built and so can the budget. The #1 job of a nontechnical founder is to ensure the software business has budget runway to keep the team working on the product and build a user base. Create a realistic and conservative rolling one-year road map for the company and do everything possible to outperform the milestones.Compare the company’s performance against these milestones to attract more customers or additional investment into the business. The more that members of the team outperform the goals of the original plan, the more leeway is realized. Be sure to set very realistic expectations up front. Underpromise and overdeliver.The earliest stages of any software company will involve some very hard tasks: identifying a problem to solve, building the software to address it, selling and marketing the software and being sure to not run out of money. Nontechnical founders don’t have the skills to develop software but need a proven technical partner who can be trusted. But once that technical gap is filled, be sure to stay true to what makes nontechnical founders successful and focus on building the business.  Related: 5 Reasons Entrepreneurs Should Learn to Code Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more

20 Productivity Apps to Keep You On Task Infographic

first_img 2 min read Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Register Now » Apps mainly do two things: They either distract us or keep us on track. If you’re a busy entrepreneur or someone who works for one, it’s best to stick to the latter kind, at least during working hours, especially if you want to be a productivity powerhouse.   Productivity apps can give you — and, yes, your boss, too — a leg up on putting your most organized, efficient professional foot forward.  Some are built to tame your inbox, while others streamline your to-dos or track your expenses. You can also use efficiency apps to sharpen your focus before a big meeting or to communicate with your coworkers under the radar (for strictly work-related conversations, right?). And then there’s the type that bosses love the most, procrastination-preventing apps that whip you into action.Related: 10 Tools for Getting More Done Every DayIf you’re looking to crush your A-game at work, check out the productivity apps neatly packed into the infographic by global human resources consulting firm Adecco below. Go get it, worker bees.    Click to EnlargeImage credit: AdeccoRelated: Procrastinators: How to Fight Your Genes and Get Stuff Done Nowcenter_img Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. June 7, 2015last_img read more